To entice site visitors to interact with content on the site, I created an assessment to capture their attention, and earn their information, like email address and company name.
To create the assessment, I took my client's assessment questions and gave each answer a specific score.
I set up the quiz using conditional logic to group the assessment respondents into different levels based on their quiz answers.
I styled the quiz to match the site and chose a "card" layout so it would be easy and not overwhelming for respondents to flip through and take the quiz. Additionally, this layout lent a clean look to the page.