My role on this project for BEVVO is to serve as designer for UI/UX, branding, packaging, and social media.
I came onto the team to assist with all creative needs and have used my skills in illustration throughout the project to really set the brand apart from the competitors.
The goal of this project was to create a marketing and branding for BEVVO to convey this luxury product to consumers.
To do this, we worked to create custom packaging and a premium unboxing experience to go above and beyond the usual, run of the mill water bottle or blender packaging.
We also wanted this to be translated across social media and on the website to create a cohesive brand identity.
My goal was to learn the business consulting online landscape.
My research goals:
Define different aesthetic options and directions in which to take the brand
Look at how other similar brands organize information on their site, and how to set us apart
Determine the most effective ways to call consumers to action and share their new BEVVO blender on social media
When we started working together, BEVVO did not have defined brand guidelines. One of my first tasks was putting together brand colors, a type system, and imagery to be used across the brand.
Since we were to be designing packaging, we needed to get it right before things were printed, since that cannot be edited after it leaves the printer.
The client was looking for a color system that was simple and modern, and didn't seem overly masculine or feminine. Eventually we landed on a color scheme that is relatively muted, but lends itself to feeling clean and fresh.
One of the largest parts of this project was creating dielines for the product. I worked from guidelines supplied by the printer, and created custom dielines for the blenders, but also the accessory boxes.
ICE CUBE TRAY BOX
CARRYING SLEEVE BOX
PACKAGING BOX DESIGN
After the dielines for the packaging were designed and approved - the fun part, creating the actual box design!
Each blender box used custom, hand-drawn illustrations. The concept was to show scenes where the blender would be used, while on a hike, working out, or just the normal day-to-day.
Accessories packaging was also created using hand-drawn illustrations to show both the product and also how it should be used.
I worked with the team to create an instruction manual to match with the branding of the website and packaging to be sent out with each blender. This manual contained hand-drawn illustrations to show how to properly use the product.
The final part of the project involved designing an updated product page and homepage for BEVVO's website.
My goal was to create updated pages that would be cohesive with the new brand design, while also creating a comfortable user experience.