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AVALA Marketing Group was looking to get more leads in the pipeline and needed to create some interesting deliverables to get the attention of their prospects.

On this project, I worked with a video producer to provide creative direction on two videos: one explaining what the agency does, and one that explains what their technology does.

For the second aspect of this campaign, I designed a mailer so AVALA could send these videos right to their prospects via direct mail. To go along with the video mailer, I wrote and designed an e-book to be sent with even more information on the products and services.

The third aspect included ads placed on LinkedIn to drive prospects directly to two specific landing pages, which I designed, to capture leads and make sales.

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